Product HuntвЂ™s users consist primarily of tech entrepreneurs, tech enthusiasts, investors, and journalists. Dev tools perform better than fashion apps. Productivity apps perform better than cookbooks on Product Hunt. If being Product of the Week/Month/Year is a requirement for what you deem to be a вЂњsuccessfulвЂќ launch, then consider extending the time you have to prepare. Think about your end goal and how вЂњsuccessfulвЂќ your Product Hunt launch needs to be for you to achieve that. But achieving this was far from necessary. Of course, we wanted to be Product of the Week. However, it could also mean getting one thousand additional user signups or collecting valuable feedback from the Product Hunt community.ДЇor us, a successful launch meant increasing our brand awareness and acquiring a few additional backlinks for SEO. Success is what you choose it to beДЄ successful Product Hunt launch for your company may very well mean becoming the Product of the Year. After deciding on the short timeframe, we needed to adjust our expectations and define our goals. We chose to spend 72 hours on our launch (48 hours of prep + 24 hours live), and we can confidently say it was a great decision. After all, the time spent working on the launch could potentially be spent improving your product. Before deciding to launch on the platform, the first thing to consider is how beneficial a Product Hunt launch will be for your company. Some companies benefit more than others from a Product Hunt launch. While some companies spend weeks and even months preparing for a launch, we believed that the benefits of thorough preparation did not outweigh the costs. We decided to launch on Product Hunt primarily because we wanted to get it out of the way. Not all companies should launch on Product Hunt

HereвЂ™s how (and why) we decided to launch in only 48 hours, and how we narrowly avoided a disaster in the process. We made a split decision to do so 48 hours before, and within that window, we created all of the required assets, conducted a decent amount of outreach, and managed to become the #2 Product of the Day. Two weeks ago, we launched Hyperbeam on Product Hunt.

As a last resort, we emailed one of our advisors informing them of the situation and waited anxiously for their reply.

We began googling ferociously to find out what was happening, but there was no information about this anywhere. We had read 20+ articles about launching on Product Hunt, but we were not anticipating this. After all, we needed to get back to working on our product. Yes, we had rushed the launch, but 48 hours seemed like enough time. I was not about to let two days of non-stop preparation go to waste. What was going on? Was the quality of our upvotes that much lower than these other products? Did I screw something up by hunting the product myself? Why were we nowhere to be found in the top 10 products despite having the most upvotes?

Product hunt api